ADVERTISING AND MARKETING COMMUNICATIONS (AMC) MANAGEMENT
There are few careers as exciting, creative, and uniquely challenging as Advertising. We train students to deeply understand the consumer psyche and develop marketing communications messages that reach and influence target consumers. Are you a “people person”? Do you love digital media and all things online? Are you a strong communicator who likes ideas, persuasion and the creative side of business? Advertising may be for you. Read on…
This program includes amazing experiential learning opportunities and small class sizes that prepare students for an exciting career in advertising and marketing communications, where there are labour shortages in major markets. This means a wealth of job opportunities!
Our Learning Extends Past the Classroom:
- FUSE Mentorship Program
- Student-run AD agency
- Community client work
- Case competitions
- Career matching
- Greg awards
- Degree completion
- International Exchange options
- Disney internship
Your skills will be developed in an Apple-based communications center with access to the latest industry software including MAC OS applications, Final Cut Pro digital video editing software, Microsoft Office for Mac, and the Adobe Creative Cloud suite of applications.
You will be exposed to and practice the complete realm of advertising communications: creative planning and media buying, direct response and digital advertising, content development including blogging and video production. You will prepare advertising campaigns for real clients that embrace all elements of communications. You will learn how to evaluate and recommend various marketing communications solutions to resolve business problems. Additional hands-on practical experience is gained from our innovative student-run Ad agency (6th semester) where students assume agency staff roles and devise integrated campaigns to meet client needs.
The skills learned are adaptable to any industry and are in high demand. Graduates find employment in diverse areas, including: advertising agencies, and on the client-side with big brands, corporations, small businesses, and in the not-for-profit sector. Occupations include: Marketing Communications Coordinator, Copywriter, Social Media Community Manager, Media Sales Rep, Client Services, Digital Marketing Coordinator, Blogger, PR Coordinator, Event Planner, and more..
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St. Lawrence College
International Student Population: over 1600